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The Effect of Coronavirus on Football Transfer Market

Everything changes during the Coronavirus pandemic, including football league regulation. The football federations decide to suspend all the matches. If it is possible, there will be a closed-door match without any supporters that attend it. So, how about the transfer market with the rise of Coronavirus? The football industry may not earn money from ticket sales and commercial deals. Even, clubs may owe broadcasters over £950m. 

Interestingly, it seems that there is no significant impact on the transfer market. The latest transfer gossip is about Jadon Sancho, the winger of Dortmund worth £100m whereas Harry Kane who plays for Tottenham is worth £200m. Although some clubs make bits for new players, it is a hard period for them. They have to be selective in choosing a new player as well as consider the money they have to spend on a particular player. On the other hand, this is a great opportunity for the clubs to reset all the things they have to fix, including their financial condition. The CIES Football Observatory stated that the value of the market transfer could drop up to 28% across the big 5 European leagues. It is the same case with the England transfer market. The condition forces the market to drop by up to 20%. The main reason is that clubs will think twice to spend their money. The simple example is when Manchester United decides to cancel the plan to buy two players although the club needs them. Due to this buying, Manchester United has to spend over £150 million. The management finally decides to postpone the plan because it seems unwise to spend a lot of money during the Coronavirus pandemic. They don’t know how long this pandemic will last. 

The managements have to maintain the financial creatively to be ready for the worse and to welcome the next matches. Another focus is to pay the players. Under this circumstance, Premier League clubs still owe over £1.6 billion. Kieran Maguire, the football expert explains that the total of the money is for the player they have bought. David Webb, the head of Huddersfield football operations surprises with the condition of the football transfer market under the Coronavirus pandemic. There is a condition where big clubs that have a lot of money decide to stop spending more money to buy new players. It is also a dilemma for the management because fans want the player to join the club immediately. On the other hand, clubs are also afraid that if they don’t bite the player, they will lose a big chance to have a talented player to strengthen the squad. 

Social responsibility is another reason. It seems not good to buy a million pounds player at a time where a lot of people are losing their jobs and have died because of the virus. Adrian Bevington, the former Football Association director of Communications, agreed with the statement that spending big money in the crisis condition is not a good option for the clubs. So, clubs have to think of another alternative to make sure that their squads are ready for the next match no matter whenever it is.